An Important issue in "Fresh" was the idea of Quality vs Quantity. The film looks at what industrial agriculture gas done to the majority of farming and what small are doing to preserve the old traditions. In this idea of quality vs quantity, the small farmers are the quality while industrial farming is the quantity. While industrial farming is much cheaper and the mass amounts of products made through it are much higher than normal farming, the overall cost and health issues caused by it are problematic and can ruin a farmer if not careful. Small farmers like Will Allen and Joel Salatin grow there products in the most natural ways with no health risks. The end result is meat and vegetables with the freshest value. This comes at a cost however, with the low amount of product made and how expensive the food can be. When it comes down to what side is better, Micheal Pollan provides a great quote to determine the winner. He says "Food is never cheap. If you don't pay for it at the register, you'll pay for it somewhere else". He is referring to the health effects or the environmental effects of cheap food. While it's better on your'e cash, your health would take the risk with diseases such as Ebola developed from the ground beef you could have bought at the store. The environment takes a blow from it as well. Industrial Agriculture reduces the variety of products by 90%, and 30% soil is ruined in industrial agriculture.
|The difference between dead soil and healthy soil|