The most important specific issues and ideas in the film Fresh were the concepts of "fresh eating," and the idea that processed is not better. "Fresh eating" meant eating non-processed, locally grown, rightfully raised food.
Processed food was more for convenience. George Naylor said: "Americans only fear one thing: inconvenience." This is true in the sense that more people eat only what is easiest to get. Big industry only wanted to market the system; raising animals a specific way so they could grow faster and grow more, and genetically modifying plants so they were bigger and brighter and appealed to consumers more. According to statistics, 64% of people eat out at least once or twice a week and get fast food.
However, big industry, while supplying America's need for convenience, also affects health and income. Local, homegrown food is better for people. It provides jobs for farmers, better food, and more health benefits. While America fears inconvenience, they also do not take into consideration that homegrown does not take longer and turns out better. "35% of all households in America, or 42 million households, are growing food at home or in a community garden, 17% higher than in the past five years."
After watching this documentary, it's easy to say that while it's a little bit harder, fresher is better. More Americans are becoming more aware of what they eat, and in turn eating better, and supporting locals who farm for a living.
|organic farming goes from "farm to plate"|
|healthy farmed cows graze on grass|